Universally, it has been established SMS marketing is one of the marketing strategies with the highest open and response rates. Most people are always with their phones and it takes them less than three minutes to read and respond to an SMS; thus, it is an effective channel to put your business in the face of your customers. In Nigeria, bulk SMS is the best way to get through to your potential customers because not everyone owns a smartphone and can operate one effectively. Even the click-through rates of emails are low compared to the rest of the world, most … Continue reading 7 Powerful Bulk SMS Marketing Strategies to Engage and Retain Customers