SMS (Short Message Service) has emerged as a powerful tool for startups to engage with their customers effectively. However, it’s essential to understand the distinction between promotional and transactional SMS to maximize the impact of your messaging strategy. In this article, we will explore five major differences between promotional and transactional SMS, equipping startups with the knowledge they need to make informed decisions and create impactful communication campaigns. 5 Major Differences Between Promotional and Transactional SMS 1. Purpose and Content: Promotional SMS aims to raise awareness, drive sales, and promote offers or services. These messages typically contain marketing content, such … Continue reading 5 Major Differences Between Promotional and Transactional SMS