Consumers crave personalized experiences and immediate engagement over time, and traditional marketing channels often need to catch up. But through Selligate, SMS offers a direct line to your audience’s pockets and a chance to truly delight them.
In this blog post, we explore how to add SMS to your marketing plan to delight customers and maximize sales using a case study of Selligate technologies.
What is Selligate?
Selligate Technologies is an all-in-one E-commerce tech-enabled application for e-commerce businesses to fulfill orders seamlessly and manage all other aspects of the e-commerce cycle from one system.
What Challenges did Selligate Face?
Selligate’s app website was well-optimized, and email campaigns delivered valuable content, but something was missing—the spark of instant connection that turns a passive lead into an active buyer.
As a result of the busy nature of e-commerce business owners, emails proved to be less effective due to low open rates and thus resulted in suboptimal efforts.
What solutions did were embraced?
Selligate integrated SMS into their marketing plan, alongside direct cold calls. With a targeted strategy and the right messaging, they aimed to:
1. Personalize communication by reaching customers directly with relevant updates and juicy offers.
2. Boost engagement by driving immediate action with timely reminders, exclusive deals, and personalized support.
3. Build trust and loyalty by fostering closer relationships with merchants and distributors through two-way communication and responsive customer service.
Positive Results from SMS Marketing Campaigns
1. Conversion rates spiked by 25% within the first quarter of launching SMS campaigns in late 2023.
2. Open rates for SMS messages soared to 90%, compared to an average email open rate of around 20%.
3. Merchant satisfaction skyrocketed and website conversions increased as a result of immediate responses and personalized offers, customers felt truly valued.
But how did they achieve such success? Here are the key actionable steps from their case study.
5 Actionable Steps from How Selligate Used SMS to Maximize Sales
1. Segment your audience
Tailor your messages to specific customer groups based on demographics, purchase history, and interests.
Selligate segments its audience list based on the subscription packages of its merchants, the date of registration, and the status of their accounts.
2. Make a good offer and send it timely
Send updates and offers at the right moments, like pre-purchase reminders or post-purchase thank yous.
As seen in the image above, Selligate uses this tactic week in week out and it delivers incredible results.
3. Prioritize value
Offer exclusive deals, early access to sales, or valuable content to incentivize engagement.
Selligate offers its merchants the best deals when it comes to e-commerce order fulfillment. But most importantly, they communicate these offers via SMS to their merchants.
4. Keep it short and sweet
SMS is about conciseness. Get your message across clearly and persuasively in 160 characters or less.
As seen in the image above, Selligate keeps it punchy, short, and sweet.
5. Personalize whenever possible
Address customers by name, reference their past interactions, and make them feel like individuals.
Selligate keeps a good record of all their merchants. They utilize this data to interact with merchants on a personalized level. This helps to delight customers, increase conversions, and maximize sales.
The Selligate story is a testament to the power of SMS marketing. By harnessing the immediacy and personal touch of text messaging, they transformed their customer relationships and witnessed a dramatic increase in sales and loyalty.
So, if you’re looking to add a powerful spark to your marketing strategy, consider taking a page from Selligate’s book.
Integrate SMS into your marketing plan, personalize your approach, and watch your customer engagement and sales soar.
Visit Nigeria Bulk SMS to get started now.
