Domino’s Pizza was one of the first businesses to embrace online text message senders for marketing. The company uses text messages to send customers order confirmation messages, delivery updates, and exclusive offers. Domino’s also has a text-to-order program, which allows customers to place orders simply by texting “PIZZA” to 36646.
As a result of its successful SMS marketing campaigns, Domino’s has seen a significant increase in sales and customer loyalty. The company now receives over 10 million text messages per week from customers.
Online text message senders are becoming increasingly popular as a way to reach and engage customers.
Online text message senders offer several advantages over traditional marketing channels like print or television advertisements. Apart from the high open rate that SMS messages receive, online text messaging also allows businesses to send messages to thousands of people at a very low cost.
This blog post explores how you can choose an online text message sender to boost your marketing campaigns.
Table of Contents
- What is an online text message sender?
- Why are online text messages senders becoming popular?
- What are the benefits of using an online text message sender for marketing campaigns?
- How to use an online text message sender to boost your marketing campaigns
What is an online text message sender?
An online text message sender is a web-based service that allows you to send text messages to mobile phones around the world. Users can access these services through a website or a dedicated application. Some key characteristics of an online text message sender include;
- Web-Based Interface: Users can log in to a website or use an application to access the online text message sender.
- Message Composition: Users can compose text messages within the online platform, often with character limits per message.
- Recipient Input: Users can input or select recipients’ phone numbers directly within the platform.
- Sending Options: Users can choose to send messages immediately or schedule them later.
- Delivery Tracking: Some platforms provide delivery status and read receipts to confirm if the message was successfully sent and received.
- Group Messaging: Many online text message senders allow users to send messages to multiple recipients simultaneously.
- API Integration: Some online text message senders offer Application Programming Interface (API) integration, enabling businesses to integrate text messaging into their applications or systems, such as your CRM or email marketing platform.
- Cost and Plans: Depending on the service, there may be free and premium plans, often with different features and message limits.
- Keyword automation: The ability to set up automated responses to specific keywords.
- Shortcodes: The ability to use shortcodes to make it easier for subscribers to opt into your list and reply to your messages.
Why are online text message senders increasingly becoming popular?
According to a recent study by Market Research Future, the global online text message sender market is expected to grow from $3.5 billion in 2021 to $10.2 billion by 2028, at a CAGR of 22.4%.
This growth is mainly attributed to the increasing demand for mobile marketing solutions and the growing popularity of SMS messaging as a marketing channel.
Online text message senders are increasingly becoming popular due to the following reasons:
- The rise of smartphones: Smartphones have become ubiquitous, and people are spending more and more time on them. This means that businesses have a direct line of communication with their customers through SMS.
- The growth of e-commerce: E-commerce is growing rapidly, and businesses need a way to reach their online customers quickly and easily. SMS marketing is an ideal way to do this.
- The success of SMS marketing campaigns: SMS messages are delivered almost instantly and have an open rate of over 90%. More and more businesses are using SMS marketing to reach their customers, and many of these campaigns are successful. This is leading to increased interest in online text message senders.
- Affordability: SMS marketing is a relatively affordable marketing channel, especially when compared to other channels such as paid advertising.
What are the benefits of using an online text message sender for marketing campaigns?
Using an online text message sender for marketing campaigns offers several benefits, enhancing communication and engagement with your audience. Here are some key advantages:
- Easy to use: Online text message senders are easy to use, even for businesses with no prior marketing experience. Most platforms have a simple interface easy to navigate and understand.
- Instant Reach: Online text message senders deliver messages instantly, ensuring that your audience receives time-sensitive information promptly. Unlike other digital marketing channels that may require users to put on their internet connection.
- High Open Rates: Text messages have open rates of over 90% and response rates of up to 20%, making them one of the most effective marketing channels available. This is because people are more likely to open and read text messages than other types of marketing messages, such as emails or social media posts.
- Cost-Effective: Sending SMS messages through online platforms is often more cost-effective than traditional marketing channels, providing a cost-efficient option for businesses.
- Mobile Device Compatibility: SMS marketing doesn’t discriminate between users of a smartphone and cell phones. It reaches a broad audience since almost everyone has a mobile device capable of receiving text messages.
- High Engagement Rates: Including links or calls-to-action in your messages encourages immediate engagement, driving recipients to take desired actions.
- Trackable and Measurable: Many online text message senders provide delivery reports, allowing you to track the success of your campaigns and analyze key metrics.
- Integration with Other Marketing Channels: Multichannel Integration: SMS can complement other marketing channels, providing a cohesive and integrated approach to reaching your audience.
How to use an online text message sender to boost your marketing campaigns
We will include examples of businesses that currently use online text message senders and businesses that have successfully used online text message senders to boost their marketing campaigns.
1. Increase website traffic
You can include links to your website in your text messages to drive traffic to your landing pages or product pages.
For example, Birchbox, a monthly subscription service that delivers beauty products to subscribers, used online text message senders to increase website traffic by 150%. The company sent customers text messages with links to new product launches, exclusive offers, and blog posts. Birchbox also used text messages to remind customers about upcoming subscription renewals.
2. Promote new products or services
Use text messages to announce new products or services, offer exclusive discounts, and generate excitement for upcoming launches.
For example, Amazon Prime Day used online text message senders to promote its annual Prime Day sale to over 100 million subscribers in the United States, United Kingdom, Germany, Japan, Spain, Italy, France, Canada, China, India, and Mexico.
By creating a list of subscribers, segmenting your list, crafting compelling messages, sending timely messages and tracking your results, you can see what’s working and what’s not. This will help you improve your campaigns over time.
3. Build relationships with customers
You can use text messages to send personalized messages to your customers, offer support, and reward them for their loyalty.
For example, Starbucks uses online text message senders to send customers personalized messages, such as birthday wishes and announcements about new product launches. The company also uses text messages to offer customers exclusive discounts and rewards.
4. Encouraging repeat business
You can use text messages to remind customers about upcoming appointments, offer exclusive discounts to returning customers, and encourage them to refer your business to their friends and family.
For example, Papa John’s Pizza uses online text message senders to send customers exclusive offers and discounts. The company also uses text messages to remind customers about their favorite orders and upcoming special events.
5. Generate Leads
Businesses can send SMS messages with calls to action to encourage customers to sign up for their email list or download a free ebook.
For example, Zillow, a real estate website, used online text message senders to generate leads for its mortgage lenders. The company sent text messages to potential homebuyers with quotes for pre-approved mortgages. Zillow also used text messages to schedule appointments with mortgage lenders. As a result of its successful SMS marketing campaign, Zillow generated over 500,000 leads for its mortgage lenders in one year.
6. Flash Sales and Promotion
SMS is ideal for time-sensitive promotions, flash sales, or limited-time offers, leveraging the urgency associated with text messages.
For example, Clothing retailer, Old Navy used online text message senders to promote a flash sale on jeans. The company sent text messages to its subscribers with a link to the sale and a discount code for 20% off all jeans. The sale was only available for 24 hours, so the text messages included a sense of urgency to encourage customers to shop immediately.
As a result of its flash sale SMS marketing campaign, Old Navy saw a 30% increase in sales of jeans during the sale period. The company also saw a significant increase in website traffic and social media engagement.
7. Customer Engagement and Loyalty
Sending exclusive offers or discounts via SMS can foster customer loyalty and strengthen the relationship between your brand and your audience.
For example, Nigeria Bulk SMS offers a 20% discount to new customers on their first recharge on the platform and this has led to a 20% increase in their customer acquisition as one of the best bulk SMS services.
Online text message senders are a powerful tool that businesses of all sizes can use to boost their marketing campaigns. By sending timely and relevant text messages to their customers, businesses can:
* Increase website traffic
* Promote new products and services
* Encourage repeat business
* Build relationships with customers
* Generate leads
* Promote customer engagement and loyalty
Looking for a trusted online text message sender? Visit www.nigeriabulksms.com today.
Frequently Asked Questions (FAQs)
What is the difference between an online text message sender and a traditional SMS marketing platform?
Traditional SMS marketing platforms are typically used by large businesses to send mass text messages to their customers. Online text message senders are more affordable and easier to use, making them a good option for small businesses.
How much does using an online text message sender cost?
The cost of using an online text message sender depends on the platform you choose and the number of messages you send. But on Nigeria Bulk SMS, it costs N4,999 to reach an audience of 1,600 at N3 per SMS.
What features should I look for in an online text message sender?
When choosing an online text message sender, look for an online text message sender that is affordable, easy to use, and offers the features you need, such as segmentation, reporting, and support for multiple carriers.
How do I build a list of SMS subscribers?
Offer incentives, make it easy to sign up, promote your SMS list, and run contests and giveaways to collect SMS subscribers.
What are some best practices for writing effective SMS marketing messages?
Keep your messages short, clear, and concise. Use a strong call to action, segment your list, and personalize your messages.
