How to Use Bulk SMS for Marketing. Companies or business owners should not be skeptical about using bulk SMS to aid their marketing campaigns.
With Bulk SMS Marketing, you can achieve some rock-solid results in a matter of minutes. I may sound like one of those corny shopper channel adverts, but for once, there isn’t a catch. After all, research shows that text messages are read more quickly and frequently than emails and social media posts.
According to Frost & Sullivan, 98% of all SMS are opened and read within 5 seconds. So it is very likely your messages will be successfully reaching your target audience.
Bulk SMS is more convenient and cheaper compared to other message channels and it is known to be super fast. However, a customer’s phone is a private place and the last thing they want is to receive irrelevant messages. So it is important to get your SMS marketing campaign right.
The content of your SMS is very important. Content depends on the type of company and its goal. But there are still some things that every company needs to consider.
You have a message space limited to 160 characters, so your content needs to be clear and straight to the point. An extremely short message doesn’t provide enough information and an extremely long message might bore customers.
Essentially, the objective of sending messages is to get a response, so give them something to respond to.
1. Considering Offers in Bulk SMS for Marketing
Particularly, offers are a good way to attract a reader’s attention. A great way to make the best out of this is to send a message clearly explaining what the offer is all about.
Perhaps, with a discount code included making the offer seem exclusive to that customer. There should also be a deadline stating when the offer will end.
This gives the message some urgency, so receivers will most likely react immediately. If they don’t feel like they need to react straight away, they’ll forget about the message.
Using Bulk SMS to message customers is a very effective way of communicating new information and offers. However, you should avoid some specific days. Mondays are bad days to send out bulk SMS messages because people are often very busy after their weekends.
You don’t want your messages sent out at ridiculous hours of the day either, because if send a message by 3 AM, they might opt out of your service. Instead, try to pick times of the day when people will be most receptive, such as at lunchtime or early evening.
Most customers might not want a daily text message from your company. If you send messages too regularly, customers might get irritated and opt out.
However, if you stay too long before sending messages, the customer might lose interest.
2. Understanding your Audience
There should be a set amount of messages to be sent per month and the message should reach them on time.
Think about who your messages are targeted to. Most likely, each offer or message will need to be targeted to individual customer groups.
Age, gender, location, and past purchases should all be taken into account when you send out your messages. For example, you won’t offer free lipstick to men, because it’s likely the response rate would be next to zero and some of your customers may choose to unsubscribe as a result.
Paying attention to a customer’s purchase history is a great way to target individuals effectively. For example, if they purchase a particular product often, they will be pleased to receive an SMS notifying them of discount sales on that product. Therefore, they will be more likely to respond.
You might also want to think about how a customer’s age can have a big influence on what you send. Young people may be more inclined to follow a URL or text your company back. Meanwhile, older customers might feel more comfortable calling you. A small change can make a big difference.
Previously, I said a customer’s mobile phone is a private place than their mailbox, so the last thing they want is to feel intruded upon.
3. Be Professional
Sending marketing SMS to people without their consent might give your brand a bad image and very unlikely to provide you with more business, so get the customer’s permission before sending marketing SMS.
However, bear in mind that phones do not have a spam filter like emails. As a result, customers are more cautious when it comes to the text messages they receive.
There are also some legal considerations to take into account when sending Bulk SMS. You must identify your company in the SMS and provide a contact address. It could be in the form of a link.
The best thing to do with your bulk SMS marketing campaign is to test a variety of things out and see which works best. Even when you have an established campaign, there is always room for improvement and new ways to boost customer engagement. Just remember to get your aim out clearly and to offer something your customers will want.
In conclusion, it is best to digitize and boost your marketing through Bulk SMS because it is faster, more economical, and more efficient. It also allows you to send thousands of SMS per second.
You can send Bulk SMS from a PC or Laptop anytime anywhere.
You can also gain more insights by clicking here.
Joy Ajang
Digital Marketing Manager
Interbound Media Managers Ltd.
