How to retain customers profitably using bulk SMS service? We are wrapped up in making constant decisions about our needs, hurdling between which product or service best meets these needs. This propels businesses to spend resources on advertising and promotions for the purpose of getting new customers to subscribe to their product or service.
Customer attraction and retention go hand in hand. Although marketing gets people to patronize your product/service, a quality customer relationship keeps them. This is why SMS communication is one of the best tools which helps you connect on a personal level with new and existing customers, more efficiently and cost-effectively.
How to Retain Customers with Bulk SMS Service in Nigeria
Customers remember the service a lot longer than they remember the price. Once you start interacting with them, answering their requests and helping them resolve issues they have, they’ll remember this and will pay you back by being loyal and spreading the word about your fantastic service. The benefits of a bulk SMS delivery for a business can be huge. This service adds value to a company, and its interaction with customers, i.e., builds long-lasting customer relationships.
A good promotion aims for these four specifics; so use them in your text message.
- Creates excitement – “It’s Black Friday!“
- Proposes and promotes an offer – “20% off on everything!“
- A sense of urgency – “Ends 11.59 pm tonight!“
- A call to action – “Shop now! Visit jumia.com.ng.“
When crafting a good promotion message for customers, it is important to keep in mind that people generally like promotional messages. Promotional offers help you influence the buyer behavior of your target market. Most of the time, people try out a new product or service simply because they are attracted by the offer.
Consumers tend to window online / offline shopping before deciding who to buy from, work with, or give their money to. Up to 50% of sales go to whichever vendor responds to the prospect first. It is important to reach out to or follow up with the target audience quickly. This is easy to do through the Nigeria Bulk SMS platform.
You can use text merge and scheduled messages to help your sales communication flow more smoothly.
Now that you have your leads converted to new customers, it is as equally important to retain your customers and earn their loyalty as it was working hard to attract them in the beginning.
Keep Your Customers Updated Regularly
Once they come to your store and make a purchase (if they opted-in for your mobile marketing), customers will expect you to keep them in the loop and inform them about your special offers, promotions, product announcements, or else. If they’ve made an order through your e-commerce site, they will much appreciate being informed about their order and delivery status. Well-timed SMS alerts, sent through a platform like Nigeria Bulk SMS, will do this job, making both a customer and you satisfied.
Steps to Good Customer Service
- Confirm the issue or need.
- Empathize with the person (if they’re upset).
- Tell them you’re going to do everything you can to solve their issue or need.
- Actually do everything you can to solve their issue or need.
- Compensate the customer for any of their trouble (e.g. a discount or freebie).
The best customer service messages are also conversational. Instead of sending one message with several questions and apologies, ask one question at a time – like you would if you were talking to them in person.
Conversations and relationships are what make good customer relationships. They make a business or brand feel relatable and attractive.
Nurturing leads and customers leads to larger sales, larger lifetime customer values, and more referrals. This helps in getting new customers as well as building that customer relationship.
