Maximizing sales and profit are the two major concerns of any business. To achieve profit maximization, marketing and overhead expenses incurred in boosting sales must not exceed the gross profit generated by the additional sales. One of the best ways of marketing and at a very minimal cost is the use of Bulk SMS.
Bulk SMS is the quickest and cheapest way to reach your target market. SMS has an open rate of 92% and a response rate of 52% and all mobile devices can send & receive SMS. This makes it the most cost effective form of marketing compared to others, till date.
Brand Visibility
SMS marketing gives your brand a face lift no matter what size of business you have. By sending an SMS with your company’s name as a SENDER ID makes your presence alive as a brand. Reminding your customers or the general public that you exist with a particular brand name is as important as making people realize how customer centric your brand is.
Customer Acquisition
Bulk SMS marketing can be used to promote, market, and showcase your products, features, and services. Targeting non-customers via SMS can set the stage for your business to turn such non-customers into potential customers.
Importance of Integration
Automated text message marketing is the buzzing practice that most marketers and businesses have started to implement. To boost your sales, it is necessary to embrace bulk SMS by integrating your devices, applications, and software. Integration with an SMS API allows you to send & receive text messages in real-time.
In summary…
1. SMS requires less investment.
2. SMS gives better ROI.
3. Global Retailers and Merchants have already gained tangible results out of it.
4. Better customer loyalty automatically results in sales boost.
5. Sending Bulk SMS text messages has become easier with automated text marketing.
6. Marketing using bulk SMS induces customers Call to Action.
Sales don’t increase overnight. However, a boost can certainly be attained through a profitable channel like SMS marketing. So, get started right away!
