Why Sender ID Registration
Sender ID registration; this topic is dedicated to business owners, those with managerial positions and those who cherish the importance of branding because sending SMS with sender id is a very important part of branding.
There is a feature that enables you to customize SMS sent out with your brand or company name. This feature is called a sender ID.
Sender ID Registration is a company’s DNA because it is unique to the holder and can never be copied. “Richard Baker”.
Sender ID Registration is very important because it states the sender and helps customers to identify who sent them an SMS.
Makes sense right?
But how do you go about it? what options do you have?
Not to worry, I will explain.
What is a Brand?
A brand is not just a logo but a representation of who you are. Wikipedia also defines a brand as an overall experience of a customer that distinguishes a product from its rivals.
SMS is branded with your Sender ID so that recipients can receive your SMS with your company or business name.
Also note that Sender ID Registration creates customer preference for the product. This is because well known products are considered less risky to purchase. The company’s market value will increase and help the company to survive temporary crises such as; the challenge of DND (DO Not Disturb).
Update: Note that DND (Do Not Disturb) is no longer a challenge as all your messages will be delivered to every number irrespective of whether it is set as DND or not.
Furthermore, Sender Registration gives you an edge over new competitors and creates a unique company image. This will automatically leads to an increase in more patronage and customers loyalty.
This summary should help marketers, business owners and branding consultants to make better decisions for their services.
You could also read more on branding your business.
Joy Ajang
Digital Marketing Manager
Interbound Media Managers Ltd
